Large beekeeper's can not turn a
profit if they limit their market to their local community. Beekeeper's who have several honeybee colonies must be
able to sell their product at larger grocery stores and supermarkets, if they want to remain financially
In order for beekeeper's to sell
their honey to a larger market their packaging must meet certain USDA standards.
The first thing beekeeper's have
to decide is what kind of containers they want to use to hold their honey. The standard size of containers used in
packaging honey are measured in pounds. The typical amount of honey offered to the customers can be as small an
amount as a half pound or as large as five pounds of honey.
Some stores sell honey that is
measured in gallons, these stores offer their customers the option of purchasing a container of honey as small as a
half pint or as large as one gallon. If, as a beekeeper, you are attracted to novelty containers you can choose
from a variety of fun containers such as skeps, bears, and plastic squeeze bottles. This is part of branding your
honey and making it visible to customers that buy honey.
Once you have settled on the
perfect container for your honey you have to design an equally perfect label. Before you start designing a label
for your honey, check with your state government, most states have several laws and requirements about how labels
appear on products. Make sure that the word honey is written in bold letters across the label. The word should
stand out and really catch the casual shopper's eye.
Most graphic designers recommend
that the word honey should run parallel with the container's base. Do not authorize a label if the design does
not incorporate your name (or your farm's name) as well as your address. If you use a packing or distribution
company their name and address must also be included on the label. The final thing that needs to be clearly printed
on the label is the net weight of the honey. If the honey you are marketing weighs between one to four pounds then
the weight has to be written in both pounds and ounces. The print size used to show the net weight is not random,
the font size is determined by the size and shape of the container.
If you are a beekeeper who
harvests your honey more then once a season you might be able to write what flavor of honey you are selling. You
might have honey that is flavored with clover, alfalfa, or apple blossoms. The more information about your honey
the better because customers want to know who they're buying this honey from.
Labels that have words such as
unfiltered, natural, raw, and areanic refer to honey that has not been processed. This must be included on the
labels as well, so that customers know what they're getting.
Beekeeper's who have USDA
(United States Department of Agriculture) grades printed on the label have passed a set of USDA grade standards.
Honey that has a USDA grade of A has exceeded government standards. Honey that has a USDA grade of D has passed
only a bare minimum of standards. The USDA grades honey based on the amount of moisture in the honey, clarity,
flavor quality, and defects.