Selling Honey To A Local
One of the reasons people become
involved with beekeeping is to sell their honey locally at roadside stands or farmers markets. Many beekeeper's
choose to sell their honey locally versus trying to land a large commerical contract to distribute their
honey. Beekeeper's who choose to
sale locally usually sell their product to friends, family members, and neighbors. They
typically set up a roadside stand to display their product, selling the honey produced in their hives along side
fruits and vegetables that they have grown in their gardens.
Some small beekeepers will
gain enough exposure to sell their honey at local grocery stores. Beekeeper's that sell their products locally
typically only have a few active beehives. The key to successfully selling your honey to the local market is to
provide the customer with a quality product and good customer service. Beekeeper's that market their honey
typically enjoy face to face contact with their customers. Often the sale of the honey has as much to do with
friendship as it does with the product they are purchasing. Most customers want to learn about beekeeping when
buying honey so feel free to educate them on the whole process if they ask. This way they'll appreciate your
product more knowing the time that was put in to get the honey.
Beekeeper's that sell their
honey locally should take an active interest in their product. They should make sure that their display is kept
clean. They should spend a significant amount of time designing the package. Bottles that are filled with honey
should be made of clear plastic or glass. The bottle should be attractive, something that will catch a customer's
eye. Be sure to put an attractive label on the bottle. The label should be clear and easy to read. Clearly printed
on the label should be the type of honey (if known) and your name as the beekeeper who produced the
The bottle of honey should be
something that the customer will want to display on the their kitchen counter or table. Think
If you are a beekeeper that is
planning on marketing your honey at a roadside stand you should make sure that you have a sign that can be easily
read by drivers. In large letters the sign should read "Honey for Sale". The sign should be eye catching, but
simple. If the sign is too complex, drivers won't be able to read it. Try to keep shade over your roadside stand, a
comfortable customer is one who is more likely to take their time and spend some their money purchasing your
Always keep an eye on the honey
you are selling at the roadside stand. If you notice that any of the bottles of honey are starting to
crystallize immediately replace it with a fresh bottle.
Many beekeeper's claim that
setting up a beehive near their roadside stand helps attract customer interest. Successful beekeeper's pass out
literature that gives customers insight to the art of beekeeping and this seems to increase sales. Handing out
cards that have recipes that use honey gives customers an idea about how they can use the honey they are
purchasing. You may even want to hand out free samples of your honey to close a potential sale.
When you are pricing your honey
make sure you consider the demands of your time and the cost of all the materials you are using to turn your honey
into a marketable product.